According to a NYT piece, the food industry claims that people would not buy food if they knew it contained genetically modified organisms. The piece discussed a law passed by Vermont's legislature that would require foods that contained genetically modified organisms to be labeled. It told readers:

"Big food manufacturers and the biotech industry that produces the seeds for genetically engineered crops contend that mandatory labeling of products containing ingredients derived from those crops — also known as genetically modified organisms, or G.M.O.s — will be tantamount to putting a skull-and-crossbones on them."

Its striking that the industry apparently believes that it has to conceal information from the public in order to sell its products. Economists usually favor making information available to consumers so that they can make better choices.

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