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There is a lengthy and painful debate over at the Trichordist over whether young people are being immoral when they listen to music that they didn't pay for. The lead piece "letter to Emily" explains to a young woman how she has an obligation to pay for the music she listens to. The piece accurately documents the dismal economic plight of most musicians. It then throws in the statistics that are familiar to those of us who follow the issue closely:
Recorded music revenue is down 64% since 1999.
Per capita spending on music is 47% lower than it was in 1973!!
The number of professional musicians has fallen 25% since 2000.
Of the 75,000 albums released in 2010 only 2,000 sold more than 5,000 copies. Only 1,000 sold more than 10,000 copies. Without going into details, 10,000 albums is about the point where independent artists begin to go into the black on professional album production, marketing and promotion.
All of these facts are right. That should tell us that we have a system that doesn't work. We can harangue Emily about being an immoral person, but that is not a serious response. The copyright system might have been fine for 16th century Venice but it is not a viable way to support creative work in the Internet Age and we are not going to change that by preaching to the heretics.
The serious route is to find an alternative mechanism. I have proposed one, an Artistic Freedom Voucher. This is essentially an individual tax credit, modeled on the charitable deduction, that would allow everyone to give a certain sum (e.g. $150) to the creative worker(s) or organization who they most like. The condition of getting the money would be that a creative worker register with the I.R.S. just like a charity or non-profit must register and give up their ability to get copyright protection for a period of time (e.g. 5 years).
It is a simple, low-bureaucracy way to get tens of billions of dollars a year to support creative workers. I am sure that there are other better ways to do this, but the point is that copyright is dying fast.
Creative workers can get upset about that fact and scream at the Emilys of the world for being immoral or they can try to think of a way of developing a model that works in the Internet Age.
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The music industry is in the shambles it is in today because of its own decisions. First, they had everyone using the same internet service in the late 1990s (called Napster), and rather than buy it and monetize it, they destroyed it. Instantly, copycats surfaced and where you had one platform serving everyone now you had a huge assortment of different programs all providing free music. Suddenly their problem became infinity worse.
The music industry chose to fight their customers rather than try to work with them or support them for being interested in their product. They filed ridiculous lawsuits putting an unlucky few in debt peonage to set an example to the world that you MUST BUY THEIR MUSIC or risk these sorts of repercussions. However, the tidal wave of internet downloading was much more than they could stop just by these mafia like tactics (using the strong arm of government to do their bidding - see http://www.wired.com/threatlev...ng-appeal/).
Furthermore, the types of artists they promote have naturally led to declining sales. The artists that are top 40 hits these days do not make good albums. They make singles, and that is it. Rihanna, Bieber, Selena Gomez, One Direction, Drake, Ke$ha, etc. -- all of these artists are singles artists. They don't produce an entire album that anyone would want to listen to. And thus people don't buy their albums. Why buy an album when 10 out of 12 songs are terrible? No one does this.
Back in the day, every highly promoted band or artist made both singles and after the Beatles and Bob Dylan they made albums that were desirable. People wanted the entire album, not just the top tracks. Today that is no longer the case, except in rare exceptions (see Kanye West, or Adele -- they sell millions of albums because they can put together more than one hit song).
So if the geniuses who run these failing music companies would promote actual artistic talents rather than Disney artists who are single artists, who lack talent, who no one would ever listen to for a full album, then maybe they would have a legitimate complaint. But since they don't, and we keep getting things like Rebecca Black's Friday, then who cares? Let them rot and go out of business.
Music will survive. Artists can record and release online. They don't need the music industry. The good bands will rise to the top, and perhaps without the music industry we will be spared the terrible yet popular due to payola and advertising bands like Nickelback, Staind, Hinder, Puddle of Mudd, etc.